“念奴娇 / 娇鼎”是女性品牌,两个品牌在一个空间组合在一起,目标客户是30至40岁的女性。

这个时代的女性散发着独特的魅力,她们美丽但不浮于表面,成熟而芬芳。年轻女孩可能会对生活放松,但她们则不同。她们习惯于探索自己,从内到外都很自由。

我们早就注意到两种不同的品牌特征。我们决定专注于平衡中立而不打破两个人格。这个概念就是“平衡中立”。

The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space and Target customers are women between the ages of 30 and 40.
Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics. We decided to focus on balancing neutrality without breaking the two personalities.
The concept is ‘balanced neutral’

Designed by PRISM DESIGN
Photographer by Katsumi Hirabayashi

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