在设计工作室Sella Concept创建的伦敦Balham的Piraña酒吧和餐厅，主要采用红漆木材和金属对比玉石水磨石。该场地由Alastair 和Nicholas Heathcote兄弟所有，他们在过去的五年里在英国首都设立了许多成功的酒吧和餐馆。Sella Concept设计的空间拥有休闲随和的氛围，避免了对南美文化的陈词滥调。
为此，工作室创始人Tatjana von Stein和Gayle Noonan避开了柔和，温暖的色彩和通常与该地区相关的传统图案。他们选择了大胆的复古主题，配有长椅和标牌，让人想起20世纪50年代的晚餐。Sella Concept 使用之前餐厅的外立面进行装修，直接与建筑承包商合作，将空间细分为不同的区域，每个区域都有着微妙的不同情绪。然而，设计师小心翼翼地确保用餐者和饮酒者之间没有分歧。
“我们都对设计背后的行为心理以及如何通过布局，设计和材料来鼓励行为的问题着迷 – 这正是设计让我们感受到的，”Sella Concept的Tatjana von Stein说。“我们最喜欢的项目是让我们能够回答一个问题的项目：我们如何运送观众？”她继续道。
设计师解释说：“这些独特又相互联系的区域让Piraña顾客可以根据他们的情绪和偏好来决定如何使用这个空间 – 无论他们喜欢社交休闲餐饮，还是私人体验。”
Red-painted timber and metal contrast with jade terrazzo in Piraña, a bar and restaurant in Balham, London, created by design studio Sella Concept. The venue is owned by brothers Alastair and Nicholas Heathcote, who have set up a number of successful bars and restaurants across the UK capital in the past five years. Sella Concept designed the space to have a casual and easygoing atmosphere, avoiding cliched references to South American culture.
To do this, studio founders Tatjana von Stein and Gayle Noonan eschewed the soft, warm colours and traditional patterns that are typically associated with the region. They instead opted for a bold, retro theme, with banquette seating and signage reminiscent of a 1950s diner. Renovating with the shell of a former restaurant, Sella Concept worked directly with the building contractor to subdivide the space into different areas, each with a subtly different mood. However, the designers were careful to ensure that there were no divisions between diners and drinkers.
“We are both fascinated by the psychology of behaviour behind design and the question of how to encourage behaviour through layout, design and materials – what design makes us feel,” said Sella Concept’s Tatjana von Stein. “Our favourite projects are those that allow us to answer one question: how can we transport an audience?” she continued.
“The design concept began by developing an understanding of how people will use the overall space, incorporating visual shifts and atmospheric transitions to accommodate changing behaviours within the venue.”
Guests arrive in a light and welcoming front room that houses a chef’s table, a curved bar that overlooks the kitchen, a banquette-lined platform and a “secret” snug with a private bar hatch. In contrast, the back room is darker and more opulent, lined with cosy and intimate private booths, from which customers can call the bar directly.
“These distinct but connected zones allow Piraña customers to use the space as their mood and preference dictates – whether they fancy sociable casual dining and drinking or a more private personal experience,” explained the designers.
The restaurant’s colour and material palettes play with bold contrasting colours and textures. For example, blue and white mosaic tiles are set against red metal window frames on the facade while inside, the bespoke jade terrazzo floor clashes with the earthy red upholstery and the curved timber slats that line the bar.
“Apart from the chairs and lights, every fixture and item of furniture in Piraña has been custom-designed for the space by Sella Concept, including the booths, bar, banquette, tables, stools, floors and bathroom sinks,” said the designers.
In order to create a consistent character and style across all of the restaurant’s brand collateral, Sella Concept was also tasked with creating Piraña’s visual identity, which can be seen across menus, business cards and online.