红色和蓝色,两种不同颜色,具有强烈的个性,在同一个空间中得到满足。我们发现他们不仅表现得很好,而且还意外地影响了其他人的美。

此案位于合肥最繁华的购物街。重新装修的目的是提高商店的认知度,并为商业区增添时尚,年轻和现代的购物环境。该店整体空间主要由镀锌板和灰水泥制成。极简主义的灯饰与楼梯相得益彰,充满了未来感。

商店有两层楼。一楼的顶面和墙面使用了浅灰色的水泥材料。楼梯是用白色人造石制成的。设计师为每一步楼梯增加了一块光源,具有将客户自然引导到二楼的功能。蓝色玻璃扶手和玻璃装饰使气氛活跃起来。

二楼总面积超过一千平方米。顾客动线在设计中尤为重要。为了提高空间的可视性,我们放弃了原有商店的设计方法,将空间与隔间分开。我们采用“岛屿”的概念来划分空间。这不仅可以确保视觉深度,还不会阻挡访客流量。

CUCH的女装区域一直为女性带来舒适,个性和简约感。当顾客看到木架子和白色吸顶灯时,他们会感到很自由。整个女装区域风格简洁精致。

我们还尝试了适合区域的结构。放弃了传统的封闭结构,让客户有更多机会与销售空间进行沟通。

Red and blue, two kinds of different colors with strong individual character were met in the same space. We found they not only show themselves well but also foil other’s beauty unexpectedly.

This case is located in the most prosperous shopping street in Hefei. The purpose of the redecoration is to enhance the store’s recognition and add a stylish, young and modern shopping environment to the business district. The overall space of the shop is mainly made of galvanized board and grey cement. The minimalist lamp decoration is worked well with the staircases which are full of a sense of future.

There are two floors for the shop. Top face of the first floor and metope used the cement material with color of light gray. Stairs were made of white man-made stone. The designer added a piece of illuminant for each step of stairs, which has the function of leading the customers to the second floor naturally. Blue vitreous armrests and vitreous decoration made the atmosphere active.

The total area of the second floor has more than one thousand square meters. The trend of visitors flow is particularly important in the design. In order to improve the visibility of the space, we abandoned the original store’s design method of dividing the space with compartments. We adopted the concept of “island” to divide the space. This not only ensures visual depth but also doesn’t block the visitors flow.

The women’s clothing area of CUCH has always brought a sense of comfort, individuality, simplicity to women. Customers will feel free when they see the wooden shelf frame and white ceiling lamp. The whole style of women’s clothing area is concise and exquisite.

We also made attempts on the structure of fitting areas. We abandoned the conventional enclosing structure and make customers have more opportunities to communicate with selling spaces.

Design organization : GXG Store design department
Designer : Zhang Li

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